Figure B 11 Use Case Map, Search
Appendix C: Other Product Ideas
The thesis also offered opportunity for product development brainstorm, during which a
couple of products were designed. A few of the products are presented in this appendix.
E-Travelling Card
Electronic information has the advantage of providing access to live updates compared to hard
paper copies. This product-idea aims to make bus and train tickets more dynamic by adding
an E-Paper screen to both the pre-paid-monthly-cards and the long distance tickets. The idea
is to implement the device such that the transport company will not have to change all the
existing slot machines. Introducing some specialized machines in major-stations and sub-
stations will enable the end-user to buy or recharge its pre-paid-monthly-card i.e. the slot
machines in the buses and minor train stations will remain the same. The Pre-Paid-card will
still be the size of a credit card with a magnetic strip, but it will have an E-Paper screen on
one side. The card will have an internal logic that supports RF-Signal, an EEPROM and one
flat button.
Local-Traffic-Card
For the local-traffic-cards, the EEPROM will store at least timetable for three routes of the
user’s own choice made at the time of purchase. The E-time table for the selected routes will
be updated automatically through RF signal if the transport company updates its database. Of
course the user has the option of changing the selected routes by contacting the customer
service in person. Pressing the flat button outside the RF range will show the end-user the
static-time-table. However, for a user within the RF range pressing the flat button once will
show static-time-table, pressing it a second time will show dynamic-time-table and pressing it
the third time will show other information like sales promotion. By the dynamic timetable we
mean the latest departure times and other information regarding bus/train delay, bus/train is
full etc. The E-Screen and the RF signal can be used to pass useful information such as,
weather forecast, latest sales promotion, bus location/space, community information like the
neighborhood road will be closed for repairs etc.
Tangible benefits of the Local-Traffic Card:
For the Transport Company:
1. The same size as a regular card so the transport company does not need to change
their existing slot machines. Introducing a few machines in the sub-central stations
is enough to cover the needs of the new E-Card, i.e. slot machines in the busses
cum trains will be unchanged.
2. The transport company benefits from the new system by using the E-paper screen
for sales promotion through the RF.
3. The implemented timetable on the card enables the transport company to achieve a
good customer satisfaction.
For the End User:
1. The end-user will benefit from both the static and dynamic timetable that is
implemented in the E-Card. This reflects on our slogan “You won’t miss your
buss/train”.
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